Prevention works.
It's working here.

Most Franklin County Teens...

  • do not use tobacco, alcohol, marijuana or other drugs.
  • enjoy spending time with their parents!
  • have dinner with their families most nights of the week.
  • have an adult at school they can talk with when they have a problem.
  • say they have lots of chances to get involved in sports, clubs, and other school activities outside of class.
  • say that most of the time they try to do their best work in school.
  • think it is NOT cool to smoke cigarettes.
  • believe it's important to be honest with their parents.
  • say their families have clear rules about drug and alcohol use.

These are among the findings of the Franklin County/North Quabbin Teen Health Surveys. Check the survey page for further local survey results.

Billboards

Keep an eye out for CTC messages on billboards around town. More billboards...

 

Radio Ads

Listen for CTC radio spots when you tune in to WHAI 98.3, Bear Country 95.3, or The River 93.9. Ads aired on the radio were made by Franklin County Technical School students. Listen here.

Parent Power!

CTC has piloted media campaigns supporting parents in the Gill-Montague and Ralph C. Mahar School Districts, and is broadening the effort to include parents across Franklin County and the North Quabbin. More... 

 
 
A bus stop in Turners Falls displays images from two parent campaigns: a Smoke-Free Kids poster is on the near side, and on the far side are positive parenting social norms marketing messages.
 
 
 
 
 

Student social norms campaigns

CCT works with local schools to implement student-led Social Norms Marketing campaigns to promote healthy behaviors. Students learn the principles of marketing, and apply their knowledge and the results of their school's Teen Health Survey to creating prevention campaigns that work. For more information, contact Rachel Stoler.

Sticker Shock

Young people from Community Action Youth Programs and Greenfield Youth Services organized a "Sticker Shock" campaign in collaboration with area alcohol vendors. The young people designed stickers with messages encouraging adults to help prevent underage drinking. Then, with the permission of store owners and managers, the young people affixed the stickers to beer and wine on sale in local stores. The seven vendors involved supported the campaign, and requested additional permanent signage for in-store displays and refrigerator doors.